Why should you buy your multifunction photo-copier printer from an authorised dealer instead of direct from the manufacturer?

There are several compelling reasons – service standards, convenience, peace of mind, and the bottom line: money.

To understand why, it’s important to realise that manufacturers and dealers operate differently when it comes to selling to corporate sector.

The primary focus of all office equipment manufacturers is to keep the production lines of their factories running at full capacity. To achieve the aggressive sales targets set by their parent companies, they engage direct sales teams to supplement sales generated by their dealer network.

Typically, the manufacturers’ sales teams are engaged as agents who are paid solely on results.  It’s understandable then that they will sometimes paint a less than accurate picture of the dealer they’re competing against. They may assert that:

  • The dealer is going broke.
  • The dealership is about to be terminated and won’t have access to spare parts.
  • The dealer’s technicians aren’t trained by the manufacturer and can’t possibly know the products as well as the manufacturer.

None of these statements are facts in our case:

  • We’re financially very strong. We are profitable; with paid-up capital of $200,500.
  • In the case of our major supplier, Sharp Corporation, our sales for the past 3-years have exceeded budget by almost 100%.
  • All our technicians are fully trained in the products we service. They’ve all been with us for many years; we believe there isn’t a better team in Sydney.

In fact, we offer many advantages over the manufacturer that will almost certainly save you time and money in the long run. 

  • We offer the best product across all brands, in every segment of the market.
  • Our independence means we can give you impartial advice and offer you the product most suitable for your specific needs. By helping you make the most considered choice possible, we can potentially save you significant amounts.   
  • Naturally, manufacturing is the main focus of every manufacturer. After-sales support is simply not given anywhere near the same priority. Difficult financial times make it even harder to maintain production capacity, leading to staff lay-offs. In these circumstances, it’s typical for the number of after-sales support staff to reduce and sales staff increase.    
  • Our main focus is after-sale servicing. We’ve invested hundreds of thousands of dollars developing our service systems to ensure we always deliver exceptional service.
  • Our management is available at all times, whether you have one machine or 20 under contract with us. It’s simply impossible for manufacturers to offer the same level of service and accessibility.

With this in mind, you can be confident that making your next purchase from Axia Office will give you access to the widest range of products, the most comprehensive advice and timely service from an expert team.